Short Master in Rural Tourism

The importance that Rural Tourism assumes is increasing in the scope of the Economy, Tourism, in general, and Regional Development, in particular. Tourism linked to nature and the environment, as a cultural product, has become the main theme of tourism development in most Portuguese rural territories.

The rural territory must promote the creation of tourist products and activities that favor the discovery and interpretation of a vast cultural and architectural heritage, often undervalued but which, in truth, contains a unique wealth, making them real rough diamonds. waiting to be worked on.

In this context, we believe that there is still a lot to study and reveal about local products that identify the identity of the regions, thus promoting all the potential of this rural territory, through Rural Tourism.

The offer of the Short Master in Rural Tourism enables professionals from different areas, exploring innovative practices associated with the Rural Area. It is intended to enhance competences between the entities involved, thus building a strong approximation of the academy to the business of Tourism in Rural Areas.

• Organizations promoting the territory linked to TRural Tourism
• Organizations with outdoor activities
• Tourism enterprises of Rural Tourism

1. To Characterize the different rural territories in Portugal, interpreting their cultural heritage.
2. To Detail the characteristics and singularities of the historical and architectural heritage in the different rural regions of the Portuguese territory.
3. To Carry out a geographical, agrarian, physical, climatic and social description of the different rural territories in Portugal, interpreting their natural heritage.
4. To Identify the means of dynamization of spaces and traditional culture, investing in the development of programs linked to the environment and nature – fishing, birdwatching, hiking, among many others.
5. To make tourism professionals aware of the importance, not only of using natural resources as a tourist attraction, but also of investing in the quality of services provided.
6. To Make all players aware of the importance of tourism in rural areas as an economic lever for national tourism.
7. To Develop marketing and promotion strategies to cover the market in general, but especially market niches specifically aimed at rural tourism.
8. To Effectively publicize the importance of gastronomy, culture and the national natural and architectural heritage.
9. To Know the principles and determinants for the development of sustainable tourism, enhancing regional development.
10. To Raise awareness of the different legal specificities relating to the creation and operation of tourism units in rural areas.
11. To Know the different realities through practical cases of success and experts in the field of tourism in rural areas.

Short Master’s Certificate in Rural Tourism and Regional Development or certificate by Curricular Units of attendance.

MASTERS

Mestrado em Património Artístico, Conservação e Restauro

Património Cultural Desenvolvimento do Território

Turismo e Hospitalidade

[ non-degree courses ]

SHORT MASTERS

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