Master in Tourism and Hospitality

In this cycle of studies, issues of hospitality and its dimensions are adressed, based on conceptual knowledge of theoretical thinking of trends in the area. Hospitality in this context is understood as both an economic activity and as a cultural phenomenon, “an intellectual search of social dimensions, along with the economic nature”, whose fundamental elements of hospitality are: customer satisfaction, competitiveness and collaboration, the design and improvement of services, the management of the relationship between customer-service and management of hospitality services.

Knowing the dynamics and its implementation, the action of the tourism professional, in the various working contexts, it is claimed as a distinctive opportunity, innovative, enhancer of quality system and increased competitiveness, either in the companies or in the tourist destinations. Thus, this master is placed on achieving a formation that aims:

• The management of operations in the optical quality of the provision of adequate services to the diversity of consumers;
• The management of the relationship and the interaction between the host community in the defense and protection of their culture and heritage and visitors;
• Strategic planning thought to the host, reflecting on social and individual issues;
• Tourist information and differentiating strategic marketing access to consumers;
• The authenticity and originality of the social and cultural spaces, equipment and tourism resources as a priority;
• Planning and management of events, cultural, social and individually differentiated.

This 2nd cycle is also concerned with the dimensions of research as a fundamental support to the practice of work as a way of personal and social growth.

The master’s program will expand the offer of postgraduate training in the emerging field of tourism and hospitality, contributing to regional and national economic system. Students will be encouraged to produce based on the strong relationship with industry organizations, which will be integrated into research projects and invited to contribute to the study of labor market needs.

It is intended, with this master’s program, promote the creation of synergies in cooperation with the tourism system organizations, for the development of the territories and the various dimensions of hospitality associated with them.

The aim is also to develop academic exchange with other national and international institutions of higher education. In short, the students will be granted the powers enabling them to actively contribute to the positioning of tourism to an entrepreneurial level , innovative and imbued with thought directed to people, communities and their heritage and culture.

• Destination management organizations and companies;
• Management of consulting and planning projects;
• Tourism professional associations;
• Events organization and management;
• Museums, Monuments and sites of National Heritage guide;
• Heritage management;
• Companies of the tourism sector;
• Hotel and Restaurant;
• Rural Tourism;
• Health and Wellness.

Are objective of the study cycle that students are able to:

1. Understand the concept of hospitality acquiring knowledge and skills enabling act with quality and innovation in the fields of socio-cultural interests of consumers;
2. Apply specialized investigation and design techniques in the fields of tourism and hospitality;
3. Understand the importance of community and institutional collaboration in developing a cultural and heritage identity within the hospitality, cultural and heritage values safeguarding and communication;
4. Know the marketing strategies applied to the hospitality contexts in tourism;
5. Understand the importance of planning in tourism and leisure supported by dynamic observation, monitoring, critical analysis to be applied in territorial development and competitiveness of the tourism system;
6. Know the operations in the fields of hospitality given the personal and professional development of human resources and hospitality.

This diploma confers the qualification in the Master’s Degree in Tourism and Hospitality (120 ECTS) or, with the conclusion of the 1st year, the Specialization in Tourism and Hospitality (60 ECTS).