Post-Graduate Degree Digital Marketing, Business & Artificial Intelligence

• Getting and understanding highly recognized competencies. The combination of technologies such as Artificial Intelligence, Business Intelligence and Marketing will contribute to an improvement of the business success;
• Capacity to create and build innovative and well differentiated solutions that will help companies to become more competitive;
• By being capable to have a bigger capacity for data analysig, as a marketer it will be possible to get accurate market target and higher customization that will lead to well personalized campaigns;
• Artificial Intelligence assumes an important role in Digital Marketing, therefore knowing how to properly use these tools will prepare professionals to face the future.

This training session will allow participants to get competencies and new concepts that will contribute to a stronger business dynamics, such as:

• Developing a strong underdstanding of the concepts and soundamental practices of AI and Big Data;
• Underdstabndo how AI can be integrated in marketing and sales strategies to increase efficiency and efficacity;
• Develop the proper theoretic and practical knowledge that allows to integrate digital tools in marketing decisions – individuals, companies and organizations in general;
• Get experience in using AI in different scenarios (marketing and sales):
• Understand the AI tools that are more important to Marketing.

Academic Period
From 25 November 2024 to June 2025

Timetable
Mondays and Wednesdays from 7pm to 10pm

Application Phases
Phase 1: 15 May to 24 July 2024 – Early Bird
Phase 2: 25 July to 18 November 2024

A atribuição do diploma de pós-graduação depende da apresentação e aprovação de um trabalho escrito, na forma de Projeto. Só podem submeter-se à avaliação os estudantes que tenham frequentado pelo menos 75% das respetivas horas de contacto.

Aos estudantes que tenham participado em, pelo menos, 75% das horas de contacto de cada unidade curricular, mas que não tenham sido aprovados em todas as unidades curriculares, será atribuído um certificado comprovativo da frequência do respetivo curso com indicação das uc concluídas.