Universidade Portucalense – Infante D. Henrique

Universidade Portucalense Infante D. Henrique is a cooperative higher education and scientific research establishment

Post-Graduate Degree Digital Marketing, Business & Artificial Intelligence

DURATION

7 months

ECTS

30

VACANCIES

25

REGIME

post-labour

FORMAT

presential

LANGUAGES

PT/EN

DURATION

7 months

ECTS

30

VACANCIES

25

REGIME

post-labour

FORMAT

presential

LANGUAGES

PT/EN

COURSE HIGHLIGTHS

  • Updating digital transformation processes in organisations.
  • Integrated approach between digital marketing, business intelligence and artificial intelligence.
  • Application of AI in different marketing and sales scenarios.
  • Specialised and leading teaching staff.
Presentation
Marketing, Business and Artificial Intelligence pos-graduate allows giving professionals the tools they need to support decision making, based on the most recent technologies, allowing them to uderstand in an efficient way the market and the consumers. It assumes an integrated approach of digital marketing strenghts, business intelligence and artificial intelligence to better work as a marketer. It is intended to professionals that want to get knowledge in the area and that aim a boost in their career as well as being an active part of the companys’ digital transformation and/or improve business.
Why choose this course?
  • Getting and understanding highly recognized competencies. The combination of technologies such as Artificial Intelligence, Business Intelligence and Marketing will contribute to an improvement of the business success;
  • Capacity to create and build innovative and well differentiated solutions that will help companies to become more competitive;
  • By being capable to have a bigger capacity for data analysig, as a marketer it will be possible to get accurate market target and higher customization that will lead to well personalized campaigns;
  • Artificial Intelligence assumes an important role in Digital Marketing, therefore knowing how to properly use these tools will prepare professionals to face the future.
Career Prospects
Head of e-commerce; E-commerce manager; Marketing manager; E-Customer Service Assistant; Consultor de Marketing, E-commerce, Analytics e AI.
Objectives

This training session will allow participants to get competencies and new concepts that will contribute to a stronger business dynamics, such as:

  • Developing a strong underdstanding of the concepts and soundamental practices of AI and Big Data;
  • Underdstabndo how AI can be integrated in marketing and sales strategies to increase efficiency and efficacity;
  • Develop the proper theoretic and practical knowledge that allows to integrate digital tools in marketing decisions – individuals, companies and organizations in general;
  • Get experience in using AI in different scenarios (marketing and sales):
  • Understand the AI tools that are more important to Marketing.
Expected Timetable

Academic Period
From 21 October 2024 to June 2025

Timetable
Mondays and Wednesdays and Fridays from 7pm to 10pm

Application Phases
Phase 1: 15 May to 24 July – Early Bird
Phase 2: 25 July to 11 October

Diploma ou Certificado Conferido

A atribuição do diploma de pós-graduação depende da apresentação e aprovação de um trabalho escrito, na forma de Projeto. Só podem submeter-se à avaliação os estudantes que tenham frequentado pelo menos 75% das respetivas horas de contacto.

Aos estudantes que tenham participado em, pelo menos, 75% das horas de contacto de cada unidade curricular, mas que não tenham sido aprovados em todas as unidades curriculares, será atribuído um certificado comprovativo da frequência do respetivo curso com indicação das uc concluídas.

Post-Graduate and Advanced Fomative Offer
Curricular Unit N. Contact hours ECTS
Content Marketing & Creativity
12
2
CRM & E-mail marketing using AI
12
2
Data Mining & Big Data
12
2
E-coomerce and soial selliing strategies supported in AI
12
2
Intelligence, Metrics & Analytics
12
2
Digital Marketing Planning
12
2
Project
7.5
2
Search Engine Marketing & Optimization
12
2
Social Media, Advertising and Search Engines
12
2
Artificial Intelligence Technologies
12
2
Consumer Behavior Tendencies
12
2
Digital Marketing Transformation
12
2
Trends Seminars
12
2
Vídeo Marketing & Content Marketing
12
2
Total number of contact hours: 163.5h
Total number of ECTS: 30
silvia-faria-pb

Sílvia Faria

sonia_nogueira-pb

Sónia Nogueira

joao-miguel-lopes-pb

João Miguel Lopes

fernando-moreira-pb

Fernando Moreira

marco-gouveia-pb

Marco Gouveia

fatima-leal-pb

Fátima Leal

Tiago-Almeida-Nogueira-pb

Tiago Almeida Nogueira

vera-maia-pb

Vera Maia

daniel-alves-pb

Daniel Alves

isabel-seruca-pb

Isabel Seruca

Carla-Viana-pb

Carla Viana

vazia_800

Ana Canavarro

Silvia Faria

Coordinator Post-Graduate Degree Digital Marketing, Business & Artificial Intelligence

DEM/ Department of Economics and Management

Post-Graduate Degree Digital Marketing, Business & Artificial Intelligence
(pg.mktdigital@upt.pt)

Price List
Application 100€
School Insurance 36€
Fee 2500€
Early Bird: 10% discount on the application fee.
Tuition fee (single instalment - 3% discount)

or

Fee (7 instalments) 1x370€ + 6x355€
1st instalment on registration; 6 instalments by the 5th of each month.

Discounts cannot be accumulated

Admission Requirements
  • Candidates must have a bachelor degree, or any other superior degree.
  • Candidates by professionals with no superior degree will be considered if they prove to have experience in the area.
Application Period
  • 1st Phase: 15th May to 24th July – Early Bird
  • 2nd Phase: 25th July to 11th October
Contacts

DEM/ Department of Economics and Management

Post-Graduate Degree Digital Marketing, Business & Artificial Intelligence
(pg.mktdigital@upt.pt)

Application Office

Questions about the application can be sent to:
email (ingresso@upt.pt) or
Phone (800 270 201)

PARTNERSHIPS

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