Universidade Portucalense – Infante D. Henrique

Universidade Portucalense Infante D. Henrique is a cooperative higher education and scientific research establishment

Bachelor in Marketing

DURATION

3 years

ECTS

180

VACANCIES

40

REGIME

daytime

DEGREE

bachelor

LANGUAGES

PT

DURATION

3 years

ECTS

180

VACANCIES

40

REGIME

day-time

DEGREE

bachelor

LANGUAGES

PT

COURSE HIGHLIGHTS

  • Solid training in Marketing with practical skills for the business world

  • Technical skills adapted to current and real market needs

  • Strong connection to the business environment

Presentation

The degree in Marketing at Portucalense University contributes to the training of marketing managers who will occupy the most diverse positions in the business world. Combining a solid training in Marketing with a set of transversal curricular units, the course allows students to acquire the most advanced knowledge and skills to successfully start their professional career.
 
The course's study plan responds to the demands of companies, namely those that with greater dynamism contribute to the competitiveness of the North region of the country, an area of excellence for the performance of the Portucalense University. In addition, there is a strong connection to the business world, one of the main strengths of the Portucalense University, in addition to the curricular internship, which is clearly a differentiating factor of this degree.
 
For all these reasons, it is guaranteed not only a quality training in Marketing but also the creation of conditions for a high employability rate of our students.

Publication in Diário da República, 2nd series - N.º 125 - 30 June 2022 - Announcement nº 124/2022

Why choose this course?

The Marketing degree aims to train professionals capable of reconciling the strategic component of marketing management with an effective implementation at the level of operational marketing, by mastering and using the most advanced models and technologies. In this sense, the study cycle has a threefold ambition:
(i) to train professionals with specialized know-how to develop functions in the marketing area, in addition to a consistent basic training in management;
(ii) to train professionals who are differentiated by the ability to simultaneously conceive and implement all the communication actions that give life to the marketing strategy, quickly and autonomously from advertising, design and communication agencies;
(iii) promoting not only technical but also behavioral skills through innovative curricular units, given the new market and consumer environments, where art and self-knowledge enhance creative capacity and the search for the best possible performance.
 
With the mandatory internship, training is offered with a strong connection to the business environment that allows the development of new skills appropriate to an effective insertion in the labor market. On the other hand, the Marketing Simulation course challenges students to develop attractive projects in the area, which is revealed as an important differentiating factor of this degree.

Career Prospects

Being a broadband academic degree, the professional opportunities offered by the Marketing degree are multiple and diverse. Thus, graduates in Marketing from Portucalense University will be able to exercise functions in any institution – from Banking and Insurance to industrial SMEs, through communication and consulting companies – in the most diverse domains of Marketing: market studies, brand management and products, marketing communication, distribution channels, customer management, digital marketing, etc.

Some Career Prospects

Some Career Prospects

Marketing and Sales Director

Marketing and Sales Director

Large consumer Marketing Manager

Large consumer Marketing Manager

Media Consultant

Media Consultant

E-Commerce Marketing Manager

E-Commerce Marketing Manager

Analist SEO (Search Engine Optimization)

Analist SEO (Search Engine Optimization)

Market Research Technician

Market Research Technician

Objectives

  1. Stimulate critical thinking, creativity and intellectual curiosity by seeking innovative solutions challenging the conventional approach to markets and consumers;
  2. Understand each organization in a functional and holistic way, and its implications in the various areas of marketing
  3. Elaborate, analyze and implement marketing strategies
  4. Promote an operational view of the various valences of marketing
  5. Promote understanding of different consumer profiles and their decision-making processes
  6. Identify, select and use technological solutions aligned with the organization's marketing needs and objectives
  7. Identify problems and propose solutions within the scope of project management and strategic and operational policies in the marketing ranks
  8. Understand scientific reflection and research within an interdisciplinary approach
  9. Stimulate an integrated vision of marketing strategy, knowing how to articulate approaches in on and offline media.

Diploma ou Certificate Awarded

The present diploma confers the qualification in the Bachelor's Degree in Marketing.

Continuing Education Courses

In a direct relation with the scientific areas and the study plan of the Marketing course, REMIT/ Research on Economics, Management and Information Technologies  based on a multidisciplinary and interdisciplinary perspective aims at responding to social challenges through a holistic approach involving a wide range of scientific areas such as Economics, Management, Science, Technology, Tourism, Heritage and Culture. Based on the production of advanced scientific knowledge, REMIT has a special focus on its application to the resolution of real issues and challenges, under two dimensions:

  • the understanding of the local, national and international environment;
  • the development of activities oriented towards professional practice, namely in the business world.

Sónia Nogueira

Coordinator of the Degree in Marketing

DEM/ Department of Economics and Management

Bachelor in Marketing
(lic.marketing@upt.pt)

Price List
Applications + Registration + Enrolment + Insurance

Applications*

184,00 €

Enrolment (single act per course)

339,00 €

Insurance

34,00 €

Enrolment

September

Exemption for the year of registration**

February

195,00 €

*Exempt for former students (with degree course completed at UPT)
**Exemption will be applied in February if the student only enrols in the 2nd semester, in the year of enrolment
Annual Payment Plan

Tuition Fee (for 60 ECTS)

11 instalments (September to July)

Monthly

383,00 €

3% discount September

Single

4.085,64 €

Six-month payment plan

Tuition Fee (for 30 ECTS)

5 instalments (September to January or February to June)

Monthly

421,20 €

2% discount September or February

Semester

2.063,88 €

Curriculum Part - Monthly Tuition (5 months)

Amount per ECTS

14,04 €

Minimum compulsory fee (10 ECTS)

Monthly

140,40 €

International Students (1st year)

Application

184,00 €

Portuguese Courses

Registration

339,00 €

Enrolment

195,00 €

Annual Fee

4.085,64 €

English Courses

Annual Fee

5.200,00 €

Admission Exams

Holders of Portuguese secondary school diplomas, who have passed one of the following national exams may apply to the UPT’s Bachelor’s Degree in Marketing through the Institutional Admissions System:

  • Economics or
  • Applied Mathematics for Social Sciences or
  • Portuguese

Calculation of the access mark

  • 65% of the High School Examination grade
  • 35% of the admission exams grade

Code
2500/9205

General Conditions for Applications

First time entry to a Bachelor Degree

Calendar 2023/2024
1st Intake Beginning End
Application to the 1st Intake
3rd July
31st July
Results Display
4th August
Claims
4th August
7th August
Registration and enrolment
8th August
14th August
2nd Intake (Remaining Vacancies) Beginning End
Application to the 2nd Intake
7th August
18th August
Results Display
24th August
Claims
25th August
28th August
Registrations and Enrolments
29th August
4th September
3rd Intake (Remaining Vacancies) Beginning End
Application to the 3rd Intake
28th August
8th September
Results Display
14th September
Claims
15th September
18th September
Registrations and Enrolments
19th September
25th September
General Conditions for Application

  1.  To hold a secondary education course, or legally equivalent qualification;
  2. To have, in the current year, or have taken, in the last two years, the national exams corresponding to the entrance examinations required for the different courses to which they will apply, and have obtained in those exams a classification equal to or higher than the minimum classification established;

Entrance Examinations
Bachelor in InformaticsMathematics A or Mathematics A and Physics and Chemistry
Bachelor in Information Systems applied to ManagementMathematics (16) or Economics (04)
Bachelor in EconomicsMathematics A or Mathematics A and Economics or Mathematics A and Portuguese
Bachelor in ManagementEconomics or Portuguese or Mathematics
Bachelor in LawPortuguese or History or Geography
Bachelor in International RelationsPortuguese or History or English
Bachelor in Law for SolicitorsPortuguese or History or Economics
Bachelor in Social EducationHistory or Geography or Portuguese
Bachelor in PsychologyHistory or Geography or Portuguese
Bachelor in Hospitality ManagementEconomics or Portuguese or Mathematics
Bachelor in TourismPortuguese or Geography or Economics
Bachelor in Computer EngineeringMathematics A or Mathematics A and Physics and Chemistry or Mathematics A and Portuguese
Bachelor in MarketingEconomics, Portuguese or Mathematics Applied to Social Sciences
Bachelor in Engineering and Industrial ManagementPhysics and Chemistry and Mathematics A
Documents for Application

  1. application form, duly filled in
  2. identification document;
  3. recent photograph;
  4. original or certified copy of the ENES form

Calculation of Candidacy Score

The application grade is a classification on a scale from 0 to 200, the result is rounded to one decimal place.

Candidature mark = (secondary school classification x 0.65) + (entrance exam classification x 0.35) - if an entrance exam is required

Or

Candidature mark = (secondary school classification x 0.60) + (entrance exam1 classification x 0.20) + (entrance exam2 classification x 0.20) - if two entrance exams are required

Students in non-Portuguese courses legally equivalent to Portuguese secondary education

For students who hold non-Portuguese courses that are legally equivalent to Portuguese secondary education, the entrance examinations may be replaced by final examinations of subjects from those courses, under the terms of article 20-A of Decree-Law no. 296-A/98, of 25 September, in its wording updated by Decree-Law no. 90/2008, of 30 May. Further Information Candidates who wish to substitute the entrance examinations by final examinations of non-Portuguese courses that are legally equivalent to Portuguese secondary education courses, must submit, at the time of their application, the following documents:

  1. Application on a form to be established by the Director-General of Higher Education, requesting the application of the regime established by article 20-A of Decree-Law no. 296 -A/98, indicating the institution/course pairs and the entrance examinations to be covered by such application; see information here.
  2. Documentary evidence of the title of the non-Portuguese secondary education course indicating
    1. The final classification of that course;
    2. The marks obtained in the examinations of the subjects of that course that they wish to substitute the entrance examinations;
  3. Document proving the equivalence of the course mentioned in paragraph 2) above to a Portuguese secondary education course, issued by the authority legally competent for the attribution of the equivalence, including the final classification of the course.
The documents mentioned in item 2) above must
    1. Be issued by the education authorities of the country of origin, even in the case of qualifications obtained in foreign schools in Portugal;
    2. Be authenticated by the official education services of the respective country and recognised by the Portuguese diplomatic or consular authority, or carry the Hague Convention Apostille. The same should apply to translations of documents whose original language is not Spanish, French or English.

Calendar 2023/2024
1st Phase
Submission of Applications
15th May to 12th June
Display of results
30th June
Claims
30th June to 3rd July
Registration and enrollment
4th to 11th July
2nd phase (remaining vacancies)
Submission of Applications
17th July to 30th August
Display of Results
15th September
Claims
15th to 18th September
Registration and Enrollment
18th to 29th September
3rd Phase (remaining vacancies)
Submission of Applications
12th to 29th September
Display of Results
10th October
Claims
10th and 11th October
Registration and Enrollment
12th to 19th October
Special Selection Tender for Higher Education Course holders

Holders of a Higher Course may apply for another course, through an application by Special Contest.

Application Documents

  1. Identification document or citizen's card;
  2. Passport type photo;
  3. Original or certified copy of the qualification certificate of the course he/she holds;
  4. Request for recognition and crediting of competences (application form), in accordance with the regulations in force (including syllabus and number of hours of the subjects to which equivalence is to be requested and a detailed certificate with the marks obtained);
  5. Detailed Curriculum Vitae, duly dated and signed.

Calendar of Applications Over 23 Years of Age 2023/2024
1st Phase
Enrolment in exams
6th February to 1st March
Preparation Session
3rd March (6.00pm)
Internal Exams
8th March (6.00pm)
Interview
Till 9th March
Exams Results
15th March
Claims on the Exams Results
15th to 16th March
Application
16th March
Application results
17th March
Claims on the Applications Results
17th to 20th March
Enrolments
21st to 24th March
2nd Phase (remaining vacancies)
Enrolment in exams
20th March to 14th April
Preparation Session
18th April (6.00pm)
Internal Exams
21st April (6.00pm)
Interview
Till 24th April
Exams Results
28th April
Claims on the Exams Results
28th April to 2nd May
Application
2nd May
Application results
3rd May
Claims on the Applications Results
3rd and 4th May
Enrolments
5th to 10th May
3rd Phase (remaining vacancies)
Enrolment in exams
4th to 23rd May
Preparation Session
26th May (6.00pm)
Internal Exams
30th May (6.00pm)
Interview
Till 31st may
Exams Results
7th June
Claims on the Exams Results
7th to 9th June
Application
9th June
Application results
12th June
Claims on the Applications Results
12th and 13th June
Enrolments
14th to 21st June
4th Phase (remaining vacancies)
Enrolment in exams
13th to 29th June
Preparation Session
4th July (6.00pm)
Internal Exams
7th July (6.00pm)
Interview
Till 8th July
Exams Results
14th July
Claims on the Exams Results
14th to 17th July
Application
17th July
Application results
18th July
Claims on the Applications Results
18th and 19th July
Enrolments
20th to 26th July
Application form for admission exams for over 23 year olds
Documentation for enrolment in the exams

  • Qualifications Certificate
  • Updated, dated and signed Curriculum Vitae, indicating your educational and professional background (two copies). Curriculum Vitae template
  • ID Card
  • Recent Photo
The documents can be sent: by traditional mail, addressed to the Admissions Office, by email to ingresso@upt.pt, or delivered to the Admissions Office.

Available means of payment

  1. Cheque: issued to the order of Universidade Portucalense, CRL, accompanied by the sender's identification. Address: Rua Dr António Bernardino de Almeida, nº 541. 4200-072 Porto
  2. At the University's treasury office

The registration fee (€96)will be deducted from the application fee (€184) for those who apply within the indicated deadlines.

Documentation for the application

  1. Request for recognition and crediting of competences in accordance with the regulations in force (if you wish to apply for equivalences).

And also, for candidates who have not taken the exams in Portucalense:

  1. Identification document or citizen card;
  2. An updated colour photo;
  3. Original or certified copy of the certificate of the especially adequate tests designed to evaluate the capacity of the over 23 years old to attend higher education
  4. Information about the tests (Enunciation and other relevant information).

Re-entry/Change of Institution/Change of Pair

Note: According to the new Ordinance No. 181-D/2015 of 19 June course change and transfer has been replaced by a single regime called “change of institution/course pair”.

The change of institution/course pair is not allowed in the academic year in which the student has been placed in a higher education institution/course pair under any access and admission regime and has registered and enrolled.

The change of institution/course pair and the re-entry are requested to the Admission and Student Support Services Department, using the appropriate form.

Calendar 2023/2024

Calendar 2023/2024

1st Phase
Submission of Applications
24th March to 14th April
Display of results
28th April
Claims
28th April to 2nd May
Registration and Enrolment
3rd to 10th May
2nd Phase (remaining vacancies)
Submission of Applications
15th May to 12th June
Display of Results
30th June
Claims
30th June to 3rd July
Registration and Enrolment
4th to 11th July
3rd Phase (remaining vacancies)
Submission of Applications
17th July to 30th August
Display of Results
15th September
Claims
15th to 18th September
Registration and Enrolment
18th to 29th September
4th Phase (remaining vacancies)
Submission of Applications
12th to 29th September
Display of Results
10th October
Claims
10th to 11th October
Registration and Enrolment
12th to 19th October
According to this new Administrative Rule the requests for re-entry and change of pair institution/course during the academic year can only be accepted on an exceptional basis, for particularly compelling reasons, and as long as the conditions for the academic integration of the applicants exist.
Documentation for the application to change Institution/Course Pair

  • Identification document
  • Passport size photo
  • ENES file for the year in which he/she entered the institution/course
  • Original or certified copy of the document proving the enrolment at the home institution (except for UPT's candidates) (*)

If you wish to apply for equivalences:

  • Application for recognition and creditation of competences, (Application for Recognition and Creditation of Competences) according to the regulations in force (including syllabus and workloads of the subjects to which equivalence is to be requested and discriminatory certificate with the marks obtained).
  • Detailed certificate of the curricular units carried out in the original education institution (*)

(*) These documents must be authenticated according to the legislation in force (Law-Decree 28 of 13/03/2000).

Documentation for the Re-entry application

  • ID document;
  • Passport-type photo;
  • Application for recognition and crediting of competences (Application for Recognition and Accreditation of Competences), according to the regulations in force, if he/she intends to request the equivalence of competences other than those acquired in the course for which he/she is re-entering.

Applicable legislation

The Special Schemes are intended for students who meet specific qualifications and personal conditions, identified in each of the schemes described below, and are an autonomous form of access, distinct from the Institutional Admission and the Special Admissions.

Application

The delivery of the application is made, exclusively, in person, at the Access to Higher Education Offices(GAES)or, through diplomatic channels, according to the special regime the student is applying for, if necessary:

Application form - Signed by the student. If the student is a minor the application form must be signed by the holder of parental authority or guardian.

  • Identification document/Citizen Card/Passport/Residence Permit, or other official documents, legally admissible;
  • Document proving the previous consent of Universidade Portucalense;
  • Specific documentation required for each candidate of the special schemes

Deadlines

Calendar of special regimes

The application deadline is in a single period, according to the calendar approved by dispatch of the Director-General of DGES.

Applicable legislation

Decree-Law No. 393-A/99, of 2nd October 1999 regulates the special regimes for access and admission to higher education

Ordinance no. 854-B/99, of 4 October Regulation of the special regimes for the access to higher education

Decreto nº 1/97, de 03 de janeiro Convention defining the Statute of the European Schools

Decree-Law No. 272/2009, of 1st October Establishes the specific support measures for the development of high performance sport and proceeds with the first amendment to Decree-Law no. 393-A/99, of 2nd October

Holders of Double Certification Courses of Secondary Education and Specialised Artistic Courses

According to Decree-Law No. 11/2020 (https://dre.pt/application/conteudo/131016733) Portucalense University admits candidates with double certification courses of secondary education and specialized artistic courses (graduates from vocational courses).

Registration Form

Calendar of Applications 2023/2024

Calendar 2023/2024

1st Phase
Enrolment in exams
6th February to 1st March
Preparation Session
3rd March (6.00pm)
Internal Exams
8th March (6.00pm)
Interview
Till 9th March
Exams Results
15th March
Claims on the Exams Results
15th to 16th March
Application
16th March
Application results
17th March
Claims on the Applications Results
17th to 20th March
Enrolments
21st to 24th March
2nd Phase (remaining vacancies)
Enrolment in exams
20th March to 14th April
Preparation Session
18th April (6.00pm)
Internal Exams
21st April (6.00pm)
Interview
Till 24th April
Exams Results
28th April
Claims on the Exams Results
28th April to 2nd May
Application
2nd May
Application results
3rd May
Claims on the Applications Results
3rd and 4th May
Enrolments
5th to 10th May
3rd Phase (remaining vacancies)
Enrolment in exams
4th to 23rd May
Preparation Session
26th May (6.00pm)
Internal Exams
30th May (6.00pm)
Interview
Till 31st may
Exams Results
7th June
Claims on the Exams Results
7th to 9th June
Application
9th June
Application results
12th June
Claims on the Applications Results
12th and 13th June
Enrolments
14th to 21st June
4th Phase (remaining vacancies)
Enrolment in exams
13th to 29th June
Preparation Session
4th July (6.00pm)
Internal Exams
7th July (6.00pm)
Interview
Till 8th July
Exams Results
14th July
Claims on the Exams Results
14th to 17th July
Application
17th July
Application results
18th July
Claims on the Applications Results
18th and 19th July
Enrolments
20th to 26th July
5th Phase (remaining vacancies)
Enrolment in exams
21st to 29th of August
Preparation Session
1st of September (6.00pm)
Internal Exams
4th of September (6.00pm)
Exams Results
6th of September
Claims on the Exams Results
6th to 7th of September
Application
7th of September
Application results
8th of September
Claims on the Applications Results
8th to 11th of September
Enrolments
11th to 15th of September
Documentation for enrolment in the Admission tests

  • Identification document
  • Document proving the ownership of the Double Certification Course of Secondary level or the Specialized Artistic Course
  • Declaration under oath that he/she is concluding a Vocational Course, stating the date of conclusion.

These documents must be originals or certified according to the legislation in force (Decreto-lei 28 de 13/03/2000).

Enrolment fee: 92,00 Euros

Only those registrations will be considered, for which the respective payment has been made.

Means of payment available:

Cheque: issued to the order of Universidade Portucalense, CRL, accompanied by the sender's identification. Address: Rua Dr. António Bernardino de Almeida, nº 541. 4200-072 Porto

At the University's treasury office

The payment of the enrolment fee will be deducted from the application fee, for those who apply within the indicated deadlines.

Who is eligible to apply

The holders of double certification courses and specialized artistic courses can apply to the Special Access and Admission Competitions, which fall within the areas of education and training (CNAEF) corresponding to the areas of 1st cycle and integrated master's degree in Architecture to which they apply, provided in the table contained in the Deliberation No. 860/2021 of 16 August of CNAES

Students coming from secondary level vocational courses, being considered for this purpose the holders of:

  • professional courses
    Apprenticeship courses;
  • education and training courses for young people;
  • sectorial scope courses of the Tourism of Portugal schools network;
  • specialized artistic courses of double certification of secondary education;
  • specialised artistic courses in the area of music;
  • Vocational training courses within the scope of the Youth Insertion Training Programme of the Autonomous Region of the Azores;
  • Courses of Member State of the European Union, legally equivalent to Portuguese secondary education, conferring double certification, school and vocational, and conferring level 4 of qualification of the European Qualifications Framework;
  • Other non-Portuguese courses, legally equivalent to Portuguese secondary education, granting double certification, schooling and vocational, in situations where the candidates concerned have Portuguese nationality.

Knowledge Assessment Tests to be held at UPT

The candidates must take, at the Portucalense University, one of the Knowledge Assessment Tests set for the course they wish to enrol in and which are presented below:

Bachelor in Multimedia and Arts
Drawing
Bachelor in Hospitality Management
English or Portuguese
Bachelor in Marketing
Marketing
Bachelor in Management
Economics
Bachelor in Information Systems for Management
Maths
Bachelor in Computer Engineering
Maths
Bachelor in Engineering and Industrial Management
Maths
Bachelor in Social Education
Portuguese
Bachelor in Tourism
English or Portuguese
Integrated Master in Architecture and Urbanism
Drawing
Evaluation of the Application

The assessment of the application to a bachelor's degree cycle or integrated master's degree cycle implies the evaluation of the capacity to attend them, under the following terms:

  • 50% weighting: final classification of the course obtained by the student;
  • 20% weighting: marks obtained in the assessment/aptitude tests;
  • Weighting of 30%: marks obtained in the entrance examination, held at the Portucalense University.

Final Application Mark

In determining the final mark of the application, the following formula will be observed:

NFC = (CFC * 0.5) + (CPF * 0.2) + (CPAC * 0.3)

Where

NFC corresponds to the Final Application Score;

CFC is the Final Course Classification

CPF corresponds to the Final Examination Classification

CPAC refers to the Classification of the Knowledge Assessment tests

The access and admission under the special competition referred to in the present article depends on the candidate obtaining classifications equal to or higher than 95 points, on a scale of 0 to 200 points, in each of the assessment elements referred to in the previous paragraph.

Courses to which you can apply

  • Bachelor in Social Education
  • Bachelor  in Engineering and Industrial Management
  • Bachelor in Informatics Engineering
  • Bachelor in Management
  • Bachelor in Hospitality Management
  • Bachelor in Marketing
  • Bachelor in Multimedia and Arts
  • Bachelor inInformation Systems for Management 
  • Bachelor in Tourism
  • Integrated Master in Architecture and Urbanism

Documentation for the application

  • Application form
  • ID Card
  • Recent Photo
If the candidate has taken an aptitude test or final assessment in another Higher Education Institution, he/she must also present:
  • Documentary evidence that the applicant holds the qualification with which he/she is applying, indicating the final classification obtained;
  • Documentary evidence of the marks obtained in the aptitude test or in the final evaluation, depending on the course the applicant holds.
Candidates who apply with a foreign diploma of secondary education of the respective country or obtained in that country, in addition to the documents mentioned above, should also attach to their application:
  • Document proving the title of the secondary education course obtained in the respective country with indication of the respective final classification obtained;
  • Declaration, issued by the official education services of the respective country, attesting that the secondary education they hold is a double certification, scholar and professional, corresponding to the level 4 of qualification of the European Qualifications Framework, or certificate of equivalence to the Portuguese secondary education issued by the competent national entity;
  • Explanatory statement of the grading scale, when this is different from the Portuguese system (0-20 values, positive note from 10), issued by the teaching institution where the degree was obtained
The documents referred to must be translated into Portuguese or English, whenever they are not issued in Portuguese, English, French or Spanish and stamped by the consular service or presented with the Hague Apostille affixed by the competent authority of the State where the document originated.

Contacts

Admission Office

Enquiries regarding the application can be made by:
email (ingresso@upt.pt) or
Phone (800 270 201)

PARTNERSHIPS

Scroll to top