Short Master in Sommelier and Global Wine Business

The Short Master in Wine Sommelier and Global Wine Market aims to specialize wine professionals in business, planning and organization of wines in marketing, hotel and restaurant contexts, in order to ensure the management of wine procurement and storage, perform wine services, and prepare wine lists, establishing a close relationship with the consumer, advising them on product choice. The contexts are global, in which the internationalization of this product imposes a strong dynamic in our national economy.

It is in this context that the Short Master in Wine Sommelier and Global Wine Market appears, which intends to specialize professionals in the wine market and guide new investors in the area. Subjects related to the different tasks linked to wines are exposed, from production to commercialization, always taking into account a guided and personalized choice.

This Short Master has a study plan integrated by 8 modules, which counts on the dedication of excellent professionals, very knowledgeable about wines and their business, who, module by module, offer us a formative program full of experience.

The partner entities will be fundamental for us to create a connection in loco, where learning is experienced. Visits, tastings, and seminars provide direct contact with the workings of the vineyard, wine production, marketing, and tasting.

In this specialization course, wine is also understood to be a resource of local and regional material and immaterial heritage, with strong implication in the construction of the natural and cultural landscapes of places. In the Department of Tourism, Heritage and Culture, we believe that the culture and history of places make the difference when it comes to raising the quality of a product.

In order to understand the importance of this resource as a landscape structurer, we have developed a cultural program that will accompany the training and will allow you to feel and live experiences per se.

• The valorization of professionals in the area of wine specialization becomes essential to create more opportunities for sales and growth of companies.
• The projection of the best prepared professionals in this area with more skills allows for career advancement or the development of their own business.
• Access to an essentially practical course that brings together a faculty composed of recognized professionals in different areas related to the wine sector will allow participants to acquire skills that will make them competitive and innovative. At the same time it will be an excellent opportunity to expand your network / promote networking.

• Professionals linked to the wine industry, catering or hospitality, who wish to deepen their knowledge;
• Entrepreneurs who wish to invest in the professionalization of their service;
• Professionals who are beginning their functions in the sector.

1. Acquiring knowledge based on the world of wines at national and international level in order to develop appropriate strategies for consumer advice.
2. To understand the importance and specificities of the wine regions, as well as the terminology and culture associated with wines.
3. Acquiring knowledge about viticulture and oenology, from the production process of the vineyard to bottling.
4. Develop marketing strategies, promotion and marketing of wines, having contact with some cases of success.
5. To understand the importance of the harmonization of wines and gastronomy, through the culinary experiences and the mechanisms of tasting.
6. Understand the specific characteristics of the Wine Tourism, as a vehicle promoter of the regions and the privileged instrument of distribution of products and services.

• Certificate: Specialization in Sommelier and Global Wine Business
• Frequency Curricular Units