Executive Short Master in Talent Management and Retention in Hospitality

The tourism and hospitality industry is highly competitive and dynamic, constantly requiring qualified leaders and managers to face challenges and drive organisational success. The Short Master’ Talent Management and Retention in Hospitality’ is designed to address the lack of specific training programmes for this sector, offering a unique opportunity for hotel managers, HR professionals, team managers and others interested in people management to acquire essential knowledge and skills.

With a practical and targeted approach, the course addresses critical issues such as attracting and retaining talent, leadership, diversity and inclusion, happiness, and well-being at work, which are fundamental to creating high-performance teams and the sector’s success. Through dynamic teaching methodologies, such as real-life case studies and practical exercises, participants will be empowered to tackle industry-specific challenges, improve the performance of their teams, and drive operational excellence.

The creation of this course meets the growing demand for qualified professionals in the tourism and hospitality sector, contributing to the development of leaders prepared to face the challenges and opportunities of today’s market.

• Development of leadership competencies, taking into account the complexities presented in the workplace and the rapid changes in teams.
• Development of technical skills for team management in the hotel sector.
• Mastery of talent retention techniques in the tourism and hospitality sector.
• Contact with best practices in team leadership and motivation.
• Acquisition of knowledge and tools to help increase the profitability and productivity of teams.
• Understanding techniques and tools that help build agile organisations that adapt quickly to the market.
• Adaptation to the constant changes in the market and organisations in the hotel sector.
• Acquisition of competencies through Experience Seminars in which best practices from the sector will be presented. Experience Seminars can take on different formats, from the presentation of success stories, the participation of professionals as guest speakers of reference in the sector, or external visits to locations that contribute to the acquisition of skills and professional development.

• Hotel managers and future hotel managers
• Managers of service and tourism companies
• Managers from other professional backgrounds wishing to enter the tourism and hospitality sector
• Owners of small businesses in the tourism and hospitality sector
• Human resources management professionals
• Professionals who lead teams in the tourism and hospitality sector
• Professionals wishing to progress to management/supervisory positions
• Graduates who want to complement their academic training with practical knowledge of team leadership and management (only with proven previous professional experience in the field).

• Master the fundamental principles of talent management in the tourism and hospitality industry, including powerful strategies for attracting, recruiting, and integrating talent.
• Identify and enhance organizational talent, develop skills to create effective training and professional development programmes and evaluate their impact on organisational performance.
• Develop strategies to promote an inclusive and diverse working environment, recognising the influence of diversity on working relationships and the challenges that come with it.
• Recognise the importance of commitment, motivation, and engagement in team performance, develop skills to set challenging goals, promote team morale, and apply mentoring and leadership techniques.
• Acquire leadership skills to promote high team performance, including defining organisational identity, creating key performance indicators, and managing emotional intelligence.
• Understand the importance of well-being and happiness at work, identify specific challenges in the tourism and hospitality industry, and develop strategies for building positive and collaborative relationships in an organisational context.
• Develop people management practices aligned with sustainability principles, applying effective strategies for building sustainability-oriented organisational cultures.

• A certificate of attendance will be issued to participants who have attended at least 75% of the programme.
• A certificate will be awarded to participants who have passed all the course units.