Post-Graduate Degree Digital Marketing, Business Intelligence & AI – 3rd Edition

The Postgraduate Course in Digital Marketing, Business Intelligence & AI provides professionals with decision-making tools based on the most advanced technologies, enabling them to efficiently understand the market and consumers.
It takes an integrated approach to the areas of Digital Marketing, Business Intelligence and Artificial Intelligence in the service of marketing.
It is aimed at professionals who wish to acquire knowledge in the field and who want to stand out in their careers, as well as be part of the digital transformation of companies or boost their own business.

• Acquisition of skills highly valued by companies. The integration of technologies such as Artificial Intelligence and Business Intelligence with Marketing will drive growth, innovation and sustainable business success. Ability to create and build innovative and differentiating solutions that will help companies become more competitive;
• Through greater data analysis capabilities, it will be possible to achieve more advanced segmentation and greater personalisation, which will enable the development of differentiating campaigns, marked by a high degree of relevance and suitability for the target audience;
• Artificial Intelligence is taking on an increasingly strategic role in Digital Marketing. Mastering these tools will enable professionals to make more informed and data-driven decisions, strengthening the competitiveness of their companies and businesses.

Head of e-commerce;

E-commerce manager;

Marketing manager;

E-Customer Service Assistant;

Consultor de Marketing, E-commerce, Analytics e AI.

This training session will allow participants to get competencies and new concepts that will contribute to a stronger business dynamics, such as:

• Developing a strong underdstanding of the concepts and soundamental practices of AI and Big Data;
• Underdstabndo how AI can be integrated in marketing and sales strategies to increase efficiency and efficacity;
• Develop the proper theoretic and practical knowledge that allows to integrate digital tools in marketing decisions – individuals, companies and organizations in general;
• Get experience in using AI in different scenarios (marketing and sales):
• Understand the AI tools that are more important to Marketing.

Academic Period:
From October 19, 2026 to May 5, 2027

Timetable:
Mondays and Wednesdays from 7pm to 10pm

Sessions:
The sessions take place in person and online simultaneously.

A atribuição do diploma de pós-graduação depende da apresentação e aprovação de um trabalho escrito, na forma de Projeto. Só podem submeter-se à avaliação os estudantes que tenham frequentado pelo menos 75% das respetivas horas de contacto.

Aos estudantes que tenham participado em, pelo menos, 75% das horas de contacto de cada unidade curricular, mas que não tenham sido aprovados em todas as unidades curriculares, será atribuído um certificado comprovativo da frequência do respetivo curso com indicação das uc concluídas.