Sónia Nogueira – Testimonial

Marketing can offer crucial tools to brands to increase their resilience and adaptability in a context where planning is the key word and success depends on innovation and creativity. Brands should not focus on their needs, on what they want to sell, communicate or show to the market. It is time for marketers to reverse the paradigm by putting the target of the brands in first place through content focused on the consumer, on their routines, interests, growing online presence and offering solutions to simplify their lives. Today requires a communication centred on the relationship between the brand and the consumer, because consumers recognise who pays attention to them and brings messages of hope in a genuine way.