Universidade Portucalense, through Cultura@Portucalense and the Department of Tourism, Heritage, and Culture, will be debating the topic of technology in the hotel industry on 18 October.
Ana Rita Rosa, Regional Sales Manager at Newhotel, will talk about the impact of digital transformation on the hotel industry, sharing technological trends and best practices.
This session will present the book “Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges,” by Jorge Marques, professor at Universidade Portucalense, co-authored with Rui Pedro Marques.
Digital Transformation in the Hotel Industry
