Frederico D’Orey – Testimonial Master in Marketing

The market is always the great master in marketing.
The current business world, so competitive and dynamic, demands from companies a strong, fast and informed commercial action. The Commercial Manager is the one who is closest to the customers and understands the dynamics of the markets. Taking on the strategic dimension of commercial management is fundamental for successful organisations in this contemporary competitive context. The appropriate articulation of commercial and marketing policy requires knowledge of the reality of the market, experience and predisposition for action and orientation towards results.