Speakers: Letícia Leon Ferreira (Unioeste), Richard Bartz (Unioeste), Carolina Ferreira (Universidade Portucalense), and Gonçalo Fernandes (Universidade Portucalense). The event is part of the International Cycle of Hotel Activities – CIAH, an event promoted by the State University of Western Paraná – Unioeste, which takes place from 8 to 10 November, online and in person at Universidade Portucalense.