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The Short Master in Cultural Itinerary Management – Portuguese Way to Santiago offers robust and integrated training combining theoretical and practical knowledge in the areas of culture, history, heritage, tourism, administration, and marketing. The aim is to train professionals to manage cultural projects strategically and sustainably, with a special focus on the Portuguese Way to Santiago. Throughout the programme, participants will develop a holistic view of cultural management, understanding its impact on the development of local communities and the enhancement of heritage. The programme prepares professionals to face the challenges and take advantage of emerging opportunities in the fields of cultural heritage and cultural tourism. The programme is due to start on 30 October.

We believe that we must work alongside professionals and companies throughout the professional cycle, establishing strong partnerships that help to meet the challenges arising from the daily transformations of the market, from an innovative, creative, and differentiating perspective, while having a sustainable impact on organisations For this reason, Portucalense Business School seeks to build advanced training programmes according to the needs of each time and each sector. We focus our work on six main areas of expertise: Law, Economics and Management, Science and Technology, Architecture and Urban Planning, Psychology and Education, and Tourism, Heritage, and Culture. This allows us to design interdisciplinary, innovative training programmes with a strong applied component. Our proximity to companies is the key that allows us to respond to professionals, by offering executive training programmes that respond to the latest market trends, and to companies, through customised programmes, built in partnership, that respond to the specific needs of each organisation. We believe in the innovative and inspiring power of knowledge! Portucalense Business School Inspiring Your Career See training offer.