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Portucalense University wishes you a Merry Christmas and a Happy New Year.

Applications are now open for the Short Master’s in Sommelier and Global Wine Market, a programme that combines tradition, innovation, and excellence to train professionals and enthusiasts in the wine sector. The course begins on 26 January 2026 and offers a unique learning experience based on a practical, dynamic approach geared towards the global wine market. With a structure that blends innovative techniques and content, the course provides a comprehensive overview of the wine sector and consumer behaviour. It prepares participants for diverse professional contexts, such as restaurants/catering, wine tourism, and sales. Throughout the course, participants will engage in Experience Seminars, which include wine tastings, on-site visits, and meetings with guest experts. This promotes immersive learning and the development of a valuable professional network within the sector. The programme runs in a partnership with the Portuguese Sommelier Association (AEP) and leading companies in the wine and hotel sectors. Graduates obtain Silver Level Professional Certification from the AEP – a recognition of excellence valid in 75 countries. This certification validates the technical and strategic skills acquired during the programme, strengthens professional positioning and facilitates advancement opportunities and international visibility. In addition, it promotes integration into the AEP and eligibility to participate in national and international competitions, strengthening ties with the professional community of sommeliers. Applications are open.

Applications for the Short Master’s in Digital Media Arts are now open and will remain so until 30 January 2026. The programme was designed to respond to the new dynamics of the creative sector, enhancing convergence between art, technology, and digital innovation. The programme explores the potential of new media and emerging technologies, providing a theoretical foundation alongside a robust practical component. Participants will have the opportunity to develop personal projects – experimental, artistic, or market-oriented – benefiting from applied learning aligned with the current demands of the digital ecosystem. The Short Master’s is strategically positioned for professionals and creators seeking to strengthen their skills and expand their portfolio in a scenario marked by technological transformation.  Applications

Enrolment is now open for the Short Master’s in Sustainable Urban Mobility, an advanced training programme designed to equip professionals with the tools to respond to the current challenges in urban planning. In a context of growing environmental pressure and the need to adapt to climate change, this course offers a practical and strategic approach to developing more resilient cities. Mobility is emerging as a key indicator for reducing emissions and improving urban quality of life, demanding new regulation and management methods. The programme highlights the importance of reducing dependence on cars and promoting more sustainable modes of transport, linked to land use policies that prevent urban sprawl and emphasise proximity between functions. It also integrates topics such as urban design oriented towards the human scale, community participation, and the creation of ecological corridors that reinforce public space connectivity. This Short Master’s aims to respond to this reality and prepare participants to develop integrated solutions that improve mobility, enhance universal accessibility, and promote more efficient urban management. Applications will be accepted until 05 June 2026 and are divided into two phases: phase 1 from 12 November to 10 January and phase 2 from 11 January to 28 February.

The Short Master in Cultural Itinerary Management – Portuguese Way to Santiago offers robust and integrated training combining theoretical and practical knowledge in the areas of culture, history, heritage, tourism, administration, and marketing. The aim is to train professionals to manage cultural projects strategically and sustainably, with a special focus on the Portuguese Way to Santiago. Throughout the programme, participants will develop a holistic view of cultural management, understanding its impact on the development of local communities and the enhancement of heritage. The programme prepares professionals to face the challenges and take advantage of emerging opportunities in the fields of cultural heritage and cultural tourism. The programme is due to start on 30 October.

We believe that we must work alongside professionals and companies throughout the professional cycle, establishing strong partnerships that help to meet the challenges arising from the daily transformations of the market, from an innovative, creative, and differentiating perspective, while having a sustainable impact on organisations For this reason, Portucalense Business School seeks to build advanced training programmes according to the needs of each time and each sector. We focus our work on six main areas of expertise: Law, Economics and Management, Science and Technology, Architecture and Urban Planning, Psychology and Education, and Tourism, Heritage, and Culture. This allows us to design interdisciplinary, innovative training programmes with a strong applied component. Our proximity to companies is the key that allows us to respond to professionals, by offering executive training programmes that respond to the latest market trends, and to companies, through customised programmes, built in partnership, that respond to the specific needs of each organisation. We believe in the innovative and inspiring power of knowledge! Portucalense Business School Inspiring Your Career See training offer.